Why Is Global Spending on PR Difficult to Track

question 17

Multiple Choice

Why is global spending on PR difficult to track?

• A)Advertising and marketing are sometimes categorized as PR.
• B)PR documentation outside the U.S.is too confidential to report.
• C)The Holmes Report only measures U.S.PR spending.
• D)Most global firms use advertising instead of PR.

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Definitions:

Suitable Space

An area or location that meets the required specifications and is appropriate for a particular purpose or activity.

Kansas City

A major city in the state of Missouri known for its jazz heritage, barbecue cuisine, and cultural landmarks.

Selling Agents

Intermediaries who represent either the buyer or seller on a permanent basis, unlike brokers who represent clients on a deal-by-deal basis.

Marketing Function

The activities and roles involved in identifying and meeting the needs and wants of customers through the creation and exchange of products and values.