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How is the growing number of aging Canadians impacting the family members caring for them?
Operational Excellence
The execution of the business strategy more effectively and efficiently than the competition, often emphasizing the continuous improvement of processes and performance.
Value-Based Marketing
A marketing strategy focused on delivering products and services that provide high value, aligning marketing efforts with customer values and needs.
SWOT Analysis
A method of conducting a situation analysis within a marketing plan in which both the internal environment with regard to its Strengths and Weaknesses and the external environment in terms of its Opportunities and Threats are examined.
Strategic Business Unit
A semi-autonomous division or unit of a company that focuses on a specific market or product line, having its own strategy and objectives.
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