A Brand Manager at Procter & Gamble Would Like to Raise

question 1

Multiple Choice

A brand manager at Procter & Gamble would like to raise the profile of a new shampoo the company has introduced. She thinks her best options may be a celebrity endorsement or a unique advertising campaign. She calls together her team to brainstorm more ideas. The brand manager is in which stage of the managerial decision-making process?

• A) identifying the problem or opportunity
• B) selecting an alternative
• C) generating alternatives
• D) reaching a consensus

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Definitions:

Dopamine System

Neural pathways in the brain that utilize dopamine as a neurotransmitter, involved in reward, motivation, and many aspects of behavior and cognition.

Parkinson's Disease

A progressive neurological disorder marked by tremor, muscular rigidity, and slow, imprecise movement, chiefly affecting middle-aged and elderly people.

Midbrain

A portion of the central nervous system associated with vision, hearing, motor control, sleep/wake, arousal (alertness), and temperature regulation.

Hypothalamus

A region of the forebrain below the thalamus that coordinates both autonomic nervous system and pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems, and involved in sleep and emotional activity.