Using Data About Buying Preferences and Customer Profiles Allows Management

question 72

Multiple Choice

Using data about buying preferences and customer profiles allows management to do all of the following EXCEPT which one?

• A) make decisions about how best to serve the customer
• B) offer lower prices
• C) provide individualized customer service
• D) enhance buying selections

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Definitions:

Defined Contribution

A type of retirement plan where the amount contributed to an employee's retirement fund is specified, but the future benefit amount is not guaranteed.

Defined Contribution Retirement Plans

Retirement saving plans where the amount of the future retirement benefits depends on the contributions made by the employee and/or the employer to the employee's account.

Organizational Values

The core principles and beliefs that guide an organization's internal conduct as well as its relationship with the external world.

Employee Attitudes

The feelings, beliefs, and behaviors expressed by workers towards their job, workplace environment, and organizational policies.