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To show consumers that its A1 Original Steak Sauce was more versatile than to just use on steak, Kraft Foods removed "steak" from the product's name and announced the "breakup" via a video on Facebook, requesting new friends like pork and chicken, and the company created a Pinterest page with boards featuring foods the sauce complements. What online marketing tactic does this best illustrate?
Felony
Crime sufficiently serious to be punishable by death or a term in state or federal prison.
Case Law
Law established by previous court decisions and based on the principle of precedent rather than on statutes or regulations.
Libel
The written form of defamation.
Plaintiff
The party that initiates a lawsuit by filing a complaint with the clerk of the court against the defendant(s) demanding damages, performance, and/or court determination of rights.
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