Based Upon the Information Contained in the Company's Database, a Marketing

question 40

Multiple Choice

Based upon the information contained in the company's database, a marketing manager prepares a report to upper management detailing the impact of the company's Internet banner ads on sales of the product. Which function of the management information system (MIS) does this illustrate?

• A) collect data
• B) present information
• C) synthesize data
• D) sort information

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.