What Is the First Step in the Personal-Selling Process

question 78

Multiple Choice

What is the first step in the personal-selling process?

• A) making the presentation
• B) soliciting
• C) approaching the prospect
• D) prospecting

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Definitions:

Mandatory Retirement

A policy or practice that requires employees to retire at a certain age, regardless of their personal or professional circumstances.

Welfare Capitalism

An approach to labor relations and social welfare in which companies provide benefits like health insurance and retirement plans to their employees to prevent government intervention and unionization.

Profit Sharing

A company policy of distributing a portion of its net profits to its employees.

Pension Plans

Financial arrangements that provide individuals with income upon retirement, often as part of their employment benefits, including defined benefit and defined contribution plans.