At the End of a Program Broadcast on PBS (Public

question 59

Multiple Choice

At the end of a program broadcast on PBS (Public Broadcasting System) about rescuing marine wildlife, the credits read: "Major funding for this program was provided by Procter & Gamble, the makers of Dawn Dishwashing Soap." Which form of public relations does this best illustrate?

• A) sales promotion
• B) sponsorship
• C) press release
• D) cooperative advertising

---

Definitions:

Significant Influence

The power to participate in the financial and operating policy decisions of an investee but not control those policies.

Cost Method

An accounting method used to value an investment, based on the cost to acquire the asset, without recognizing post-purchase market changes.

Dividends

Payments made by a corporation to its shareholder members, usually derived from profits.

Management Fees

Charges levied by management for the operation of an investment fund, company, or another entity, usually calculated as a percentage of assets under management.