At the End of a Program Broadcast on PBS (Public

question 59

Multiple Choice

At the end of a program broadcast on PBS (Public Broadcasting System) about rescuing marine wildlife, the credits read: "Major funding for this program was provided by Procter & Gamble, the makers of Dawn Dishwashing Soap." Which form of public relations does this best illustrate?

• A) sales promotion
• B) sponsorship
• C) press release
• D) cooperative advertising

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Definitions:

Tax Limitations

Restrictions or caps placed on the amount of taxes that can be imposed by governmental entities.

First Amendment

A part of the United States Constitution that protects freedoms concerning religion, expression, assembly, and the right to petition.

Free Speech

The right to express one's opinions publicly without government restraint or censorship, safeguarded by legal provisions in democratic societies.

Executive Branch

The branch of government responsible for implementing and administering public policy, established through laws and led by the President or a chief executive.