TCBY Wants to Expand Its Line of Food Products

question 4

Multiple Choice

TCBY wants to expand its line of food products. If the company sends surveys to consumers to determine which food items would appeal to them for desserts or snacks, which phase of new product development does this represent?

• A) idea generation
• B) product development
• C) screening
• D) business analysis

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Definitions:

Situational Factors

External influences that can affect an individual's behavior in a given context, including environmental conditions, social pressures, and temporal circumstances.

Unconscious Mind

A part of the mind that is not currently in focal awareness yet influences judgments, feelings, or behavior.

Sense of Humor

The ability to perceive, enjoy, or express what is funny, amusing, or ludicrous.

Unifying Philosophy

A set of guiding principles or beliefs that attempts to bring together various ideas, theories, or approaches into a coherent whole, providing a comprehensive worldview.