Frito Lay Holds a Contest for Customers to Submit Ideas

question 52

Multiple Choice

Frito Lay holds a contest for customers to submit ideas for new flavours of Lays potato chips. Which phase of product development does this represent?

• A) prototyping
• B) product development/testing
• C) product analysis
• D) idea generation

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Definitions:

Antidiuretic Hormone

A hormone produced by the pituitary gland that regulates water balance by reducing urine production.

Vasopressin

A hormone produced by the hypothalamus and stored in the pituitary gland, regulating water retention in the body.

Adrenocorticotropin Hormone

A hormone produced by the pituitary gland that stimulates the adrenal glands to release cortisol and other hormones.

Sulfonylurea

A class of medications used to treat type 2 diabetes by increasing insulin production in the pancreas.