Pepsi Products Are Available for Purchase Almost Everywhere, Including Grocery

question 24

Multiple Choice

Pepsi products are available for purchase almost everywhere, including grocery stores, gas stations, convenience stores, and vending machines. Which element of the marketing mix is Pepsi controlling?

• A) placement
• B) promotion
• C) product
• D) packaging

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Definitions:

Marketing Strategy

A comprehensive plan devised to reach and persuade potential customers to purchase a product or service.

Product Bundling

A marketing strategy that involves offering several products for sale as one combined product.

Product Modification Strategies

Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.

CDI

Consumer Discretionary Income; alternatively, in advertising, it can refer to Category Development Index, which assesses the potential for a brand or product based on the category sales performance in a specific market.