Topps, a Company That Produces Baseball Cards, Develops Its Products

question 17

Multiple Choice

Topps, a company that produces baseball cards, develops its products to appeal primarily to young adults who are baseball fans. What does this group represent for Topps?

• A) market segmentation
• B) promotion strategy
• C) target market
• D) marketing mix

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Definitions:

Goals

represent the desired achievements or outcomes that a person, group, or organization aims to accomplish within a specific timeframe.

Judith Butler

A philosopher and gender theorist known for her work on gender performativity and identity politics.

Sex

A biological category based on reproductive organs and genetic characteristics, often generalized as male, female, or intersex.

Gender

A social and cultural construct that differentiates between roles, behaviors, activities, and attributes considered appropriate for men and women.