Wondering Why Only 9% of Primary Users of Its Product

question 38

Multiple Choice

Wondering why only 9% of primary users of its product were female, Lego set out to study girls' playing habits. They conducted extensive surveys and spent hours observing how girls played. This is an example of which step in the market research process?

• A) defining the research goal
• B) planning the research
• C) gathering information
• D) making marketing decisions

Understand the impact of cost structure decisions on financial performance and reporting.

Understand and distinguish between absorption costing and variable costing methods.

Identify and calculate total period costs under both costing methods.

Calculate the unit product cost under both absorption and variable costing.