A Scientist Can Subtly Influence the Outcome of an Experiment

question 33

Multiple Choice

A scientist can subtly influence the outcome of an experiment by making biased decisions about:

• A) unintended variations in the experiment that tend to favor the hypothesis
• B) whether to accept or discard a participant's data
• C) conducting unplanned ad hoc analyses
• D) all of these

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Definitions:

Captive Audience

An audience that is not free to avoid a message, often used in advertising contexts where consumers cannot easily disregard the advertisement.

Online Friends

Individuals with whom one maintains a friendship over the internet, often through social media platforms, without necessarily having met in person.

Active Consumers

Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.

Influentials

Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.