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The dependent variable is:
Goodwill
An intangible asset representing the value of a company's brand, customer relations, reputation, and other non-physical assets that contribute to earnings.
Special Discount
A unique or exclusive reduction in the price of goods or services, often offered for a limited time or to specific customers.
De-emphasize
To make something less prominent or reduce its emphasis in comparison to other aspects.
Pros and Cons
A list or discussion of the advantages (pros) and disadvantages (cons) of a particular decision or course of action.
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