In the Context of Entry Tactics Available for Different Entry

question 51

Multiple Choice

In the context of entry tactics available for different entry modes, which of the following is a difference between the "make" tactic and the "buy" tactic?

• A) Licensing uses the "make" tactic, whereas a turnkey project uses the "buy" tactic.
• B) Joint ventures use the "make" tactic, whereas licensing uses the "buy" tactic.
• C) Unlike with the "make" tactic, with the "buy" tactic, a firm develops its own operations in a new market.
• D) Unlike with the "make" tactic, with the "buy" tactic, a firm can acquire existing franchisee operations to enter a new international market.

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