Evaluate the Argument That Sustainable Innovation Can Only Be Achieved

Question

Examlex · Accepted Answer

The Answer is Answers will vary. Shifts in thinking about international business and in behaviors related to sustainability are changing the competitive landscape. To keep up, companies need to change the way they think about products, technologies, processes, and business models. In fact, innovative thinking is what brought companies out of the 2008 financial crisis and is what will bring them out of future crises. By innovating for sustainability, early movers will develop organizational capabilities that competitors will struggle to match. This process starts with companies learning to recognize opportunities rather than focusing solely on reducing risk.
Companies that already possess this competitive advantage have typically gone through four distinct stages. Each stage is increasingly more difficult to navigate and requires firms to develop new capabilities, but being able to move through all the stages can help them be the winners in the global game of goods and services.
The section "Sustainability and Innovation" on page 163 discusses how sustainability can drive innovation. Students can use this section to make their own interpretation and answer this question.

Evaluate the Argument That Sustainable Innovation Can Only Be Achieved

Definitions: