Examlex
The use of motivational appeals is referred to as
Social Exchange Theory
A theory that suggests human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.
Social Contagion
Imitative behavior involving the spread of behavior, emotions, and ideas.
Elaboration Likelihood Model
A theory explaining how people are persuaded, emphasizing the significance of the motivation and ability to process messages.
Romantic Love
A deep emotional and affectionate connection between individuals characterized by love, attachment, and desire for closeness.
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