Examlex
Institutional advertising creates an attractive image for an organization rather than for a product.
Effective
Refers to something being successful in producing a desired or intended result.
Direct Competition
Occurs when businesses offer the same or similar products or services to the same customer base.
Unmet Customer Needs
Desires or requirements of consumers that are not being satisfied by current products or services on the market.
Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
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