The First Step in the Public Relations Process Is to Ensure

question 60

True/False

The first step in the public relations process is to ensure that everyone in the organization understands the firm's position on key issues. With this information widely available, efforts can be made to persuade the public of the firm's virtues.

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Definitions:

Self-awareness

An individual's recognition of their own personality, feelings, intentions, and longings.

Active Listening

A communication technique used in counseling, training, and conflict resolution, where the listener fully concentrates, understands, responds, and then remembers what is being said.

Client-centered Therapy

A psychotherapeutic approach developed by Carl Rogers emphasizing an empathetic, accepting environment that fosters self-awareness and personal growth.

Systematic Desensitization

A technique in behavioral therapy aimed at diminishing fears and anxiety by slowly exposing individuals to the object or situation they fear, while simultaneously teaching them relaxation techniques.