To Generate Enthusiasm About a Good or Service, Sales Promotion

question 74

Multiple Choice

To generate enthusiasm about a good or service, sales promotion

• A) targets groups internally and externally.
• B) directs stockholders to sell their stock when prices increase.
• C) is ineffective in reaching the B2B market.
• D) has declined in importance because of time and cost limitations.

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Definitions:

Variable Costs

Costs that change in proportion to the level of activity or volume of goods produced in a business.

Fixed Costs

Costs that do not vary with the level of production or business activity, such as rent or salaries.

Profitability

A measure of the efficiency and effectiveness of a company in generating profits from its operations.

Mixed Costs

Expenses that have both fixed and variable components, meaning part of the cost varies with the level of output while part remains constant.