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In Evaluating a Total Product Offer, Value Enhancers Such as Service

question 57

True/False

In evaluating a total product offer, value enhancers such as service, guarantees, reputation of the seller, etc. are as important to customers as the basic product.


Definitions:

Attitudes

A settled way of thinking or feeling about something or someone, typically reflected in a person's behavior or expressed viewpoints.

True Emotions

Genuine feelings that reflect one's actual emotional state, as opposed to emotions that are displayed for effect or manipulation.

Tolerate

The capacity to accept or endure someone or something, especially differing opinions or behavior, without adverse reaction.

Emotional Labor

Managing one's emotions and how they are expressed to satisfy the emotional needs of a profession.

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