Brand Managers Have Direct Responsibility for All the Elements of the Marketing

question 78

True/False

Brand managers have direct responsibility for all the elements of the marketing mix for a particular brand or product line.

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Definitions:

Variable-interval Schedule

A reinforcement schedule in which a response is rewarded after an unpredictable amount of time has passed, which is used in operant conditioning.

Individual Webpage

A single, unique HTML document on the World Wide Web that can provide content about a person, topic, or organization.

Successive Approximations

A method used in behavior therapy where desirable behaviors are rewarded in stages that progressively get closer to the goal behavior.

Reinforces

In behavior psychology, these are stimuli that increase the likelihood of a repeated behavior by either presenting a rewarding stimulus or removing an unpleasant one.