The Evaluation of Packaging as a Marketing Function Indicates That

question 105

Multiple Choice

The evaluation of packaging as a marketing function indicates that

• A) the package is less important as the Internet provides consumers with easily obtained information.
• B) packaging carries more of the promotional burden of the product.
• C) consumers are influenced less by packaging.
• D) the primary purpose of packaging is to limit the product liability of businesses.

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Definitions:

Expectancy Theory

Is a fairly complex process theory of motivation that casts the employee in the role of decision maker. Basically, an employee decides whether or not to exert effort, depending on the outcomes he or she anticipates receiving for those efforts as based on calculations concerning expectancies, instrumentalities, valences, and the links among these three components.

ProMES

A performance management system that aims to improve organizational effectiveness by clarifying expectations and objectives.

Goal Theory

First proposed by Ed Locke, goal theory is a fairly simple model of motivation based on the premise that people with goals work harder than people without goals. Beyond that, the theory suggests that not all goals are created equal, and that goals that are difficult and yet specific and concrete will motivate employees best.

Specific

Clearly defined or identified; precise or exact.