Microchippers Computer Company Thinks It Will Make a Splash with Galaxy-Themed

question 193

Multiple Choice

Microchippers Computer Company thinks it will make a splash with galaxy-themed laptop cover designs scheduled for release next year. The computers do not reveal any other feature differences from what Microchippers currently offers. This effort is an example of using ________ to differentiate a product as new.

• A) packaging
• B) incremental coloring
• C) incremental channeling
• D) brand extension

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Definitions:

Serotonin

A neurotransmitter that plays a crucial role in mood regulation, appetite control, and sleep, among other bodily functions.

Antidepressant Drug

An antidepressant drug is a medication prescribed to alleviate symptoms of depression by correcting chemical imbalances of neurotransmitters in the brain.

Reuptake

A process in which neurotransmitters released into the synaptic cleft are reabsorbed back into the presynaptic neuron, thus stopping their action on the postsynaptic neuron.

ACh

Acetylcholine, a neurotransmitter in both the central and peripheral nervous systems that is involved in muscle activation, memory, and learning.