Which of the Following Is a Potential Problem with a High-Low

question 256

Multiple Choice

Which of the following is a potential problem with a high-low pricing strategy?

• A) It confuses and frustrates customers.
• B) It places too much emphasis on nonprice competition.
• C) It teaches customers to wait for sales, and therefore reduces profits.
• D) It is difficult to implement.

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Definitions:

Customer's Expectations

The beliefs or standards that customers have regarding the quality, performance, and value of a product or service.

Repairing Damage

The process of fixing or restoring something that has been broken, harmed, or impaired.

Modifying

The act of making changes or alterations to something, often to improve it or to adjust it to different conditions.

Refuse a Claim

The act of denying or rejecting a request for compensation or redress, typically in a formal or official capacity.