Barker Brothers Pens Utilizes a Strategy of Low-Priced Pens to Attract

question 233

Multiple Choice

Barker Brothers Pens utilizes a strategy of low-priced pens to attract customers and discourage competition. This represents a ________ strategy.

• A) high-low
• B) bundling
• C) skimming
• D) penetration

---

Definitions:

Held

When securities are retained in an investment portfolio without being sold.

Financial Engineering

Creating and designing securities with custom-tailored characteristics.

Securities

Securities are financial instruments that represent an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.

Portfolios

A portfolio containing various types of financial investments, including stocks, bonds, commodities, cash, cash equivalents, mutual funds, and ETFs.