Which of the Following Describes a Process in Which Marketers

question 180

Multiple Choice

Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

• A) prototype testing
• B) concept testing
• C) test marketing
• D) competitive benchmarking

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Definitions:

Short-term

Relating to or occurring on a brief or immediate timescale, typically within one year, used especially in finance and investment contexts.