Worlds of Fun Is Preparing to Open Its Newest Theme

question 36

Multiple Choice

Worlds of Fun is preparing to open its newest theme park in Shanghai. Once open, the marketing department will be collecting lots of information on what customers want while they are at the park. The marketing research team for Worlds of Fun will create original surveys with targeted questions to help collect reliable information. This type of research is described by marketing professionals as the collection of

• A) sequential data.
• B) formative data.
• C) primary data.
• D) secondary data.

Understand the importance of meeting various international and regulatory standards for global economic competition.

Recognize the principles and processes of continuous improvement in organizational contexts.

Describe the characteristics, objectives, and benefits of total quality management (TQM).

Identify the role of customer relationship management (CRM) in enhancing organizational communication and understanding customer needs.

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Definitions:

One-way Communication

A form of communication where information flows from the sender to the receiver without expecting or receiving immediate feedback.

Provided Feedback

The information given to someone about their performance or behavior for the purpose of improvement or reinforcement.

Noise

Unwanted or irrelevant information or disturbances that can interfere with the communication process, perception, or understanding.