Explain How Mass Marketing and Relationship Marketing Differ

question 84

Essay

Explain how mass marketing and relationship marketing differ.

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Definitions:

Occurrence

The fact or frequency of something happening; an event or incident.

Fading

The gradual change of the stimulus controlling a response, such that the response eventually occurs to a partially changed or completely new antecedent stimulus.

Stimulus

Any object, event, or factor that elicits or is capable of eliciting a response from a sensory system or an organism.

Controlling

Exercising authority or influence over a situation or individual to dictate or direct outcomes.