One of the Social Trends That Marketers Must Monitor to Maintain

question 132

Multiple Choice

One of the social trends that marketers must monitor to maintain their close relationship with customers is the

• A) increase in the number of competitors servicing the target market.
• B) amount of unemployment in the target market.
• C) number of people who can use computers with proficiency.
• D) increase in the number of older Americans.

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Definitions:

Cost of Goods Sold

An expense recorded to reflect the cost directly associated with producing the goods sold by a company.

Comparative Balance Sheets

Comparative balance sheets present the financial position of a company at two different points in time, allowing for analysis of changes and trends.

Inventory

The sum of all products and materials possessed by a firm, intended for either reselling or manufacturing.

Statement of Cash Flows

A financial report detailing the inflow and outflow of cash and cash equivalents for a business.