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According to the Spotlight on Small Business box, small businesses can make big money by
Total Cost
The sum of all expenses incurred in the production of goods or services, including both fixed and variable costs.
Total Revenue Curve
A graphical representation showing how a firm's total revenue changes with variations in the quantity of goods or services sold.
Price-Taking Behavior
The action of accepting the market price as given, typical of participants in a perfectly competitive market who cannot influence prices.
Slope
The measure of the steepness or incline of a line, calculating the ratio of the vertical change to the horizontal change between two points on the line.
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