Marketing Is Different in B2B Markets Than in Consumer Markets

question 222

Essay

Marketing is different in B2B markets than in consumer markets. Identify and explain three differences between the business-to-business market and the consumer market.

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Definitions:

Explicitly Considered

Directly factored into an analysis or decision-making process without assumptions or implications.

Cash Flows

The total amount of money being transferred into and out of a business, particularly in terms of operational activities.

Relative Risk

The level of uncertainty or volatility of an investment in comparison to another investment or to a market benchmark.

Discount Rate

The interest rate charged to commercial banks and other depository institutions for loans received from the Federal Reserve's discount window; also used in discounted cash flow (DCF) analysis to determine present value.