A Firm That Uses ________ Segmentation Divides a Market into Groups

question 5

Multiple Choice

A firm that uses ________ segmentation divides a market into groups based on values, attitudes, or interests.

• A) demographic
• B) benefit
• C) psychographic
• D) normative

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Definitions:

Persuasion Cues

Elements in communication that influence the receiver's acceptance of a message, including source credibility, message content, and emotional appeals.

Reciprocity Principle

A social psychology concept stating that people are more likely to comply with a request from someone who has previously done something for them.

Lecture Notes

Written or typed summaries of the important points covered during a lecture.

Cognitive Dissonance

The discomfort in one's mind caused by holding multiple inconsistent beliefs, ideas, or values concurrently.