Which of the Following Is Consistent with Relationship Marketing

question 68

Multiple Choice

Which of the following is consistent with relationship marketing?

• A) maintaining transactional relationships with customers
• B) working with buyers to determine their individual needs
• C) developing market share through mass media advertising
• D) focusing more on obtaining new customers than on retaining existing customers

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Definitions:

Sensational Words

Words designed to evoke strong feelings or emotions, often used to attract attention or to exaggerate.

Single Appeal

An advertising or persuasive strategy focusing on one key message or benefit to influence the audience.

Product's Audience

Refers to a specific group of people a product is designed and marketed for.

Intrinsic Benefits

Advantages or positive effects that are inherent to an activity or object, valuing it for its own sake rather than for external reasons.