As a Sales Rep for an Eyewear Company, Gemma, Frequently

question 89

Multiple Choice

As a sales rep for an eyewear company, Gemma, frequently relies on the marketing department for information and materials. When using customer satisfaction to judge the success of their company, Gemma's managers should

• A) ignore Gemma's satisfaction, since she is an employee rather than a customer.
• B) take Gemma's satisfaction into account, because customers can be internal as well as external.
• C) consider Gemma's satisfaction, but place less emphasis on it than on the satisfaction of a stockholder, since she is an external customer.
• D) consider Gemma's satisfaction only if she has worked in the same job for at least two years.

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Definitions:

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