For Prospective Entrepreneurs, Enrolling in an Introduction to Business or Small

question 68

Multiple Choice

For prospective entrepreneurs, enrolling in an introduction to business or small business management course offered through their community college

• A) is likely to be wasted time since college courses tend to be too theoretical.
• B) can be helpful by offering them an opportunity to meet experienced small business owners.
• C) serves as supplementary information, only after starting their business venture.
• D) seldom provides you with information to help make small business decisions.

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Definitions:

Secret-Shopper Reports

Evaluations conducted by individuals posing as customers to collect data on a business's products, services, and customer experience, often for quality assurance.

Return on Marketing Investment

A measurement of the profitability gained from marketing activities, comparing the revenue generated to the costs of marketing.

Balanced Report Card

A strategic planning and management tool used by organizations to communicate what they are trying to accomplish and to measure performance against strategic goals.