Amazon Customers Often Find It Helpful to Read Reviews for Products

question 137

Multiple Choice

Amazon customers often find it helpful to read reviews for products they're considering purchasing. After ultimately making the purchase, the customer can go to Amazon and post his or her opinion of the recently purchased product. This strategy not only assists other customers with their decision making, it helps Amazon assess the products it sells. Which of the following statements attests to the value of this service?

• A) This action provides for complete transparency of company financial performance.
• B) This action supports a key criterion of the control function: the measurement of customer satisfaction.
• C) This action provides for better tactical planning, particularly the budgeting process.
• D) This action supports the premise of recruiting, hiring, and motivating the employees who believe in social media and other ways to reach customers.

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Definitions:

Institutional System

The structured and established practices, rules, and norms governing behavior and interactions within an organization or society.

Bureaucracy

An ideal form of organizations, the characteristics of which were defined by the German sociologist Max Weber.

Product Development

The complete process of bringing a new product or service to the market, from concept generation to commercialization.

Final Implementation

The last phase in a project or plan where strategies or designs are put into operation or practice.