What Should You Ask Yourself Is Conducting a Test of Publicity

question 27

Multiple Choice

What should you ask yourself is conducting a test of publicity?

• A)Would someone look askance at this?
• B)Would I be willing to see this action in the news?
• C)Does this act fit within my self-concept?
• D)Does this cause pain for someone else?

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Definitions:

Trust Agreement

A legal document establishing a trust and outlining the rules and guidelines that the trustees must follow in managing the trust assets for the benefit of the beneficiaries.

Present Value

The worth in present terms of a sum of money due in the future or sequences of cash receipts, using a given rate of return for discounting.

Discount Rate

The rate of interest applied to calculate the current value of future cash flows.

Cash Flows

The sum total of cash and assets similar to cash that shift into and out of a commercial establishment.