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Machado Construction is considering two options for its supplier portfolio. Option 1 uses two local suppliers. Each has a "unique-event" risk of 8%, and the probability of a "super-even" that would disable both at the same time is estimated to be 2.5%. Option 2 uses two suppliers located in different countries. Each has a "unique-event" risk of 18%, and the probability of a "super-event" that would disable both at the same time is estimated to be 1.2%.
(a) What is the probability that both suppliers will be disrupted using option 1?
(b) What is the probability that both suppliers will be disrupted using option 2?
(c) Which option would provide the lowest risk of a total shutdown?
Purchase Decision Process
The stages a buyer goes through in recognizing a need, searching for information, evaluating alternatives, purchasing, and post-purchase behavior.
Antecedent States
Internal states or conditions of consumers that influence their decision-making processes before they make a purchase.
Consumer Involvement
The degree of interest and personal relevance that a consumer perceives in a product or service.
Product Knowledge
An understanding of a product's features, benefits, and uses, which is crucial for effective sales and marketing.
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