A Clothing Chain Is Considering Two Different Locations for a New

question 50

Essay

A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and has assigned weights as shown on the right side of this table. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in the right-hand table.
a. Calculate the composite score for each alternative location.
b. Which site should be chosen?
c. Are you concerned about the sensitivity and subjectivity of this solution? Comment.

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Definitions:

Operating Assets

Cash, accounts receivable, inventory, plant and equipment, and all other assets held for operating purposes.

Discount Rate

The interest rate used in discounted cash flow analysis to present future cash flows in terms of their present value, important in investment and financial decision-making.

Internal Rate

is often a shortened form referring to the Internal Rate of Return (IRR), which estimates the profitability of potential investments.

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and outflows over a period of time to evaluate the profitability of an investment.