Starbucks Coffee's Approach to Choosing New Café Locations Is Largely

question 59

True/False

Starbucks Coffee's approach to choosing new café locations is largely based on executive intuition, not sophisticated models and site selection technology.

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Definitions:

Management Executive

A Management Executive is a senior-level position responsible for directing, controlling, and overseeing the operations and strategy of an organization or a specific department.

Expectancy

In motivational theory, it’s the belief or anticipation that effort will lead to the successful achievement of a task and result in a desired outcome.

Effort

The amount of physical or mental energy put into a task or activity to achieve a specific outcome or goal.

Performance

The act of carrying out or accomplishing tasks and duties, often measured against standards of accuracy, completeness, cost, and speed.