Examlex
Match the following steps in Microsoft's development of Windows 7 to their respective WBS level. Step Level
Repositioning
The process of changing the market's perception of a product or brand, often aiming to target a new demographic or market segment.
Generic Alternatives
Products, especially pharmaceuticals, that are not branded and are sold under their generic names, usually at a lower cost than branded versions.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction.
Social Marketing
The application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment.
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