A Plan of Action Designed by a Business Practitioner to Achieve

question 23

Multiple Choice

A plan of action designed by a business practitioner to achieve a business objective would be best described as:

• A) business analytics.
• B) predictive analytics.
• C) business strategy.
• D) a database.

Acknowledge the importance and steps of the personal-selling process, including prospecting and sales presentations.

Understand the various roles and responsibilities of sales personnel (salespeople, sales managers, technical specialists, etc.).

Realize the significance of personal selling in B2B environments.

Identify the challenges and advancements in personal selling in the digital era.

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Definitions:

Strategic Communications Plans

Comprehensive documents outlining an organization's planned communication actions to achieve specific goals, tailored to various stakeholders.

Situation Analysis

A detailed examination of the internal and external factors affecting an organization or project, used to inform strategic planning and decision-making.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.

Social Change

Significant alterations over time in behavior patterns, cultural values and norms, and societal structures.