In Unstructured Interviews That Are Used as Part of Qualitative

question 5

True/False

In unstructured interviews that are used as part of qualitative research, an interviewer has great latitude to explore a phenomenon of interest and ask probing questions to get a more complete description.

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Definitions:

Fellow Consumers

Other customers who purchase and use the same products or services, whose opinions and behaviors can influence individual buying decisions.

Business Environment

The combination of external and internal factors that influence a company's operating situation, including economic, legal, technological, and social aspects.

Potential Opportunities

Prospects or chances that could be developed into actual or beneficial situations in the future.

Macroenvironmental Factors

Aspects of the external environment that affect a company’s business, such as the culture, demographics, social trends, technological advances, economic situation, and political/regulatory environment.