Examlex
A market extension merger is a merger between two companies in similar fields whose sales overlap.
Four-drive Theory
A theory positing that human behavior is driven by four fundamental needs or drives: the drive to acquire, bond, learn, and defend.
Reactive
A response or behavior that occurs as a result of external stimuli, rather than initiating action proactively.
Proactive
An approach characterized by taking initiative and anticipatory actions to influence an outcome, rather than reacting to events after they occur.
McClelland's Learned Needs Theory
A psychological theory suggesting that individuals are motivated by three primary needs: achievement, affiliation, and power, which they learn over time.
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