The Application of Commercial Marketing Strategies to Programs That Address

question 18

Multiple Choice

The application of commercial marketing strategies to programs that address social and health issues is called:

• A) social marketing.
• B) social media.
• C) mass media marketing.
• D) public service messages.

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Definitions:

Glutamate

A major excitatory neurotransmitter in the brain, involved in memory, learning, and the regulation of the nervous system.

Neurotransmitter

Chemical substances released at the end of a nerve fiber by the arrival of a nerve impulse, which, by diffusing across the synapse or junction, causes the transfer of the impulse to another nerve fiber, a muscle fiber, or some other structure.

Memory Formation

The process by which experiences are encoded, stored, and retrieved in the brain.

Acetylcholine

A neurotransmitter in both the peripheral and central nervous systems that is involved in muscle activation, memory formation, and learning.