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What are the steps of the integrative negotiation process?
International Brand
A brand that is marketed and recognized across several countries, often requiring adaptability to different cultures and markets.
Exported Brand
A brand that is marketed and sold outside of the country where it is produced.
Brand Conscious
A consumer behavior characterized by a preference for, and awareness of, branded products over generic or unbranded alternatives.
United States
A country in North America consisting of 50 states, known for its large economy and diverse population.
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