A Team of Sales Executives Wishes to Increase Unit Sales

question 62

Multiple Choice

A team of sales executives wishes to increase unit sales of their cosmetic products by using advertising,but are unclear about which medium to use.This is because they have little knowledge about the relative effectiveness of each medium.In this scenario,which of the following methods of decision making is appropriate?

• A)The rational choice method
• B)The political method
• C)The subjective method
• D)The incremental trial-and-error method

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Definitions:

Company Culture

The shared values, beliefs, practices, and attitudes that characterize an organization and influence its members' behavior.

Employee Empowerment

Giving employees the authority, resources, and opportunity to make decisions and contribute to the company's success.

Relationship Marketing

A marketing strategy focused on building long-term relationships with customers rather than on individual transactions.

Customers' Purchases

Transactions made by consumers to buy goods or services from a seller.